By Mohau Khupa
From the south, the west looks pretty – from the north, petty. The western man knows best, true, but the south and north perspectives do not lie. So glad you’re reading this.
We get into things, we do things, we write, we create content and show that to our friends. They tell us it’s grand and that we’re going to make a lot of money off it. Only one in five tells us that it’s sloppy and we can do better. Four in five are just ‘our pals’ and not executives looking for the best value for their money. So we need to know something; we need to know why would anybody not consider you and/I for a content creator, given they were looking for the best one yet.
Our friends’ perspective of our work makes us happy, our other friends’, sharp. I admit I can use a foe’s perspective too. I can count on a foe to tell me that I would make a lot of money off freelance gigs if I written instead like a grown-up. Though getting it out of them is not as linear as this piece suggests – go figure. It’s easier to write off a foe’s perspective as only a shade on what you do, except, you might want to consider it. I mean, it’s exclusive, you’re not paying for it and it’s constructive – why not?
This is a lot like big shot syndicates getting one of them out to make friends with the naysayers and finding out why it’s a no for them. The students and teachers of marketing have known this to be market research, specifically on the nonconformists’ attitudes and perceptions of the brand doing the research. A direct fiscal value of the research is the sales in the product prototypical of the recommendations of a few who were once naysayers. An otherwise personal value of the research in a context of human communication is the knowledge of self, you know, some light into the ‘blind self’.
The students and pioneers of marketing can agree that the most influential variants of marketing engage perspectives of the third, independent parties. The idea has always been simple; have a third party endorse a course or a product as in news or ratings. The primitive idea of news endorsements is pretty much like the idea of having everybody but yourself say you’re the greatest. It’s a lot like having the Duke speak on his unforgettable experience with a tour guide in the south, and having their article, ‘the southern tour experience with the Duke’, for an exclusive feature headliner in the royal feature magazine.
I’m talking about a subtler variant of marketing that can do more good than harm, literally. Out here in the south the championship has got little to do with one’s presence as they see it and a lot to do with their presence as the rest of us see it. ‘m not even trying to pit perspectives each against the other, I’m just saying it’s probably better to be an open book than a closed book. I have been told ‘m spoiled, perky and more – each one hit a nerve and hit different. I thought, ‘that was harsh, well, now I know, keep ‘em coming’.
