By Neo Kolane
Makeup artist Nthabi Mokitimi-Dlamini launched her South African based high-end make-up, beauty and image consultancy called Byu-t̮i by Popz at a local guest this past Sunday.
Byu-t̮i by Popz is the brainchild and dream of founder and businesswoman, Nthabi who wanted the new make-up brand to be proudly African, and is inspired by her home country of Lesotho.
The Byu-t̮i by Popz brand is much more than a range of products, it’s also about giving back and leaving a legacy of positive social impact.
Byu-t̮i by Popz was formally registered in 2020, although the brand had been operating since 2018.
Having been in the industry for quite some time, Nthabi saw a gap and inspired her to produce makeup products that are formulated with the African woman in mind.
The founder of Byu-t̮i by Popz told theReporter that she also does the foundation, setting spray, primer and micellar water that contain plant extracts that are indigenous to Lesotho. These include aloe vera, blue agave and prickly pear.
“I am a professional makeup artist specialising on corporate, glam and makeup for film, television and theatre,” Nthabi said.
The innovative and driven Nthabi, who is also the managing director of Byu-t̮i by Popz, emphasised that a perfect face beat is really a personal preference influenced by one’s personal style. However, she prefers a clean beat with perfect contour, defined eyes and a glossy lip.
Nthabi said that women empowerment is the driving force behind the Byu-t̮i by Popz brand.
“The company is actively involved in two outreach programmes that are creating employment for women coming out of abusive relationships.
“In partnership with the Women’s Law Clinic in Lesotho and the Alexandra Centre for Abused Women in South Africa, Byu-t̮i by Popz trains these women to become beauty therapists and equips them with marketing and business skills to become financially independent.
“We also envisage to have part of our product manufacturing done in Lesotho in the future,” the marketing and communications strategist said.
