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Lesotho

Econet launches Blue Oceans campaign

By Mats’eliso Phulane

Econet Telecom Lesotho has launched a festive campaign dubbed the ‘Blue Oceans’ with the tagline, #HoaHlamatseha. 

The campaign was launched on Friday with great hype and fanfare at Pitso Ground in Maseru.

Subscribers stand to win a share of over M2 million in cash prizes and smartphones by participating in the campaign.

According to Econet Telecom Lesotho, the campaign underscores the telecommunications giant’s dedication to leading the way in shaping the future of the digital revolution in the country.

It also reinforces Econet as the leader in innovation as well as changing lives throughout the Mountain Kingdom. 

Commenting on the initiative, Econet Telecom Lesotho General Manager – Marketing Communications and Customer Experience ‘Mapusetso Ntṧekhe said, “This campaign raises the bar on the new trajectory we are embarking on as Econet.

“It also seeks to celebrate and recognise the milestones we have achieved over the years through the steadfast support of our esteemed customers.

“We are excited about the joy the Blue Oceans campaign brings to our customers. This campaign is fun, interactive and very easy to participate in. We have amazing cash prizes and massive giveaways in the pipeline across the country’s 10 districts, Ntṧekhe noted.

Econet Telecom Lesotho subscribers can participate by buying voice or data bundles or by sending premium-rated SMSs with the words ‘Blue Oceans’to 30001 for one entry costing M1. 

Subscribers can increase their chances of winning by sending the words ‘Blue Oceans’ to 31000 to get seven entries at a cost of M5. 

The campaign ends in February 2024.

By participating, subscribers can win cash prizes ranging from M500 per day up to the grand prize of M200, 000 per month, as well as smartphones.

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