The 4th edition of the Miss Keep Lesotho Clean pageant is set to inspire environmental awareness and cultural pride, blending beauty with sustainability on December 20 in Maseru.
In an interview with theReporter, Khunong Lefeela, the director of Miss Keep Lesotho Clean (KLC), shared the vision behind the upcoming beauty pageant, which promises to be more than just a display of grace and elegance.
The event aims to inspire sustainable practices and raise environmental awareness among Basotho, aligning with the bicentennial celebration of the Basotho Nation.
“It’s about pride in our identity and preserving our environment and cultural heritage,” Lefeela stated.
The beauty industry holds significant sway over public perception, and Miss KLC seeks to harness that influence to advocate for eco-friendly practices.
Contestants are encouraged to promote a sustainable perception of beauty, transforming the industry into one that prioritises environmental consciousness.
This year, the pageant will not only crown a new queen, but it will also engage in community outreach through clean-up campaigns in Maseru, in collaboration with the Maseru City Council.
“We aim to spread the word against environmental degradation by visiting communities and working with local chiefs,” Lefeela explained.
In addition to physical clean-up efforts, Miss KLC is set to launch educational initiatives.
“We will host webinars on sustainable living and eco-friendly beauty practices via our social media platforms,” Lefeela revealed.
The organisation plans to conduct green beauty workshops that emphasize the use of sustainable natural ingredients, infusing entertainment to attract younger audiences.
The partnership with the Maseru City Council and the Prime Minister’s Operation Boloka Lesotho Le Hloekile campaign further strengthens their mission.
Monthly community outreach programmes will leverage sporting activities to engage youth in discussions about the importance of maintaining clean environments.
“Sport promotes healthy living, and we see it as a perfect opportunity to raise awareness,” Lefeela noted.
A unique aspect of this year’s pageant is the contestants’ commitment to sustainability. Each participant is required to design eco-friendly outfits using recycled materials and develop sustainable projects within their communities.
“We want to show that everyone can contribute to combating pollution and preserving our natural environment,” Lefeela emphasized.
The Miss Keep Lesotho Clean event is not just a beauty pageant; it aims to ignite a long-term movement toward cleaner towns and villages in Lesotho.
With a focus on better waste management systems and widespread education on environmental conservation, the organisers hope to make environmental issues a national priority.
The community’s active participation in clean-up activities, tree planting initiatives, and other sustainable practices is crucial for this vision to come to fruition.
As the excitement builds for the event scheduled for December 20 in Maseru, the anticipation for a new queen who embodies the spirit of sustainability and cultural pride continues to grow.
